Determinants of New Industrial Product Performance: A Strategic Reexamination of the Empirical Literature

Abshaer-In this paper we reexamine and generalize research finding on the determinants af industrial innovnlion performanee using a fhreedimendoad framework. Those dimeadons *re: generality over inaovaLions, decision foeus, and managerial controltabiiy. The major determinants identified am: n) sfrateeie and ornaoizstioaal hctors includine general mnaagemml'r suppan, budncsr-project fil, and R&D-marketing inanrtion: b l K&D nad produrtium lsrtom including product vuperiurity, experieaee sad synergy effect, w r bemefit of the product, snd patent Protection; and ef market and environmental faders including degree of comi~ticion and market erowth. An empirical studv of 112 mew indostrial products confirms that dynamic iateraction exists betweeen there determinants and the launch lime of the product.